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The Shire of East Pilbara has launched a new brand incorporating local Aboriginal artwork

The Shire of East Pilbara has launched their new Brand Evolution, a suite of logos and branding that incorporates local Aboriginal artwork to communicate an inclusive and contemporary identity for the Shire.

The evolution includes licensed sections from six Aboriginal artworks paired with blocks of distinctive colours and the topography of the Shire of East Pilbara to represent their community across the region.

The project includes artwork by Martumili Artists Bugai Whyoulter, Corban Clause Williams, Cyril Whyoulter, Marianne Burton, Ngamaru Bidu and Pauline Williams.

The paintings depict the land and history of the Martu people, and the brand encompasses an identity for each local government service facility across the region, with a specific artwork and colour to represent each one.

"We are excited to celebrate this project together with our community,” Shire President Anthony Middleton said.

“We evolved our logos to include icons and modified our standard minimum font size as a part of the Shire’s Access and Inclusion Plan, striving to create accessible and inclusive communications.

“The Shire’s Services brand proudly includes Corban’s artwork Kaalpa (well 23) - the orange elements in the painting complement our distinctive Shire of East Pilbara orange logo and the landscapes in our region.”

“The Shire’s gonna use this painting on their signs- change the old way for this new way so the whole community can see these paintings and feel proud. I feel proud. Palya! (good!)” Corban Clause Williams said.

You can find out more about the Shire’s Brand Evolution here.